In the July 2024 Ormax Stars India Loves report, South Indian stars have once again outshined Bollywood icons in popularity. Samantha Ruth Prabhu claimed the second spot among India’s most popular female film stars, surpassing industry giants like Deepika Padukone and Katrina Kaif. Her rise in popularity is further boosted by her upcoming Hindi project, Citadel: Honey Bunny, with Varun Dhawan.
In the male category, Prabhas emerged as the most popular film star in India, overtaking Shah Rukh Khan and Salman Khan. His recent success with Kalki 2898 AD played a crucial role in this achievement. The dominance of South Indian stars like Vijay, Mahesh Babu, and Allu Arjun on the Ormax list highlights the shifting dynamics in Indian cinema, with South Indian actors increasingly asserting their influence on a national level.