📌 Key Points
- Aamir Khan’s ‘Sitaare Zameen Par’ will be available on SonyLIV on April 3 after its theatrical release.
- Khan emphasizes making cinema accessible and experimenting with a new digital distribution model.
- The streamer will also feature ‘Sitaaron Ke Sitaare,’ a documentary on the parents of neurodivergent actors.
- Aamir Khan prefers earning directly from the audience over large sums from OTT platforms.
Aamir Khan’s ‘Sitaare Zameen Par’ is set for an OTT release on SonyLIV, following its theatrical run. Khan aims to make cinema more accessible and experiment with new distribution models, prioritizing audience engagement over immediate profits.
OTT Release Strategy for Sitaare Zameen Par
Actor Aamir Khan has said that an OTT release for his 2025 film Sitaare Zameen Par was always part of the plan. Speaking with news agency PTI, Aamir added that he, however, did not want it to be immediately after the film’s theatrical run.
“I was never in two minds. I always wanted an OTT release, but not so quickly after the theatre release. So it is now coming on SonyLIV on April 3, and I want audiences all across the country to enjoy the film. Those who have not got a chance to see it in theatres can now watch it on SonyLIV,” he said.
Spotlighting Real-Life Superstars
Besides the film, Aamir said the streamer will also showcase the documentary Sitaaron Ke Sitaare, which spotlights the real-life parents of the neurodivergent actors in the film.
“It’s a very special piece of content because it looks at the real superstars. The Sitaare are the superstars, but the real-life superstars are the parents of these 10 artists who have raised them and have taken care of them. So that film really highlights the fact that the parents are the real superstars,” Aamir added. The actor spoke at the red carpet of the inaugural International Film Festival Delhi (IFFD) in the capital.
Khan’s Private Cinema Chain Vision
At the time, the actor told PTI that the move was an attempt to make cinema more accessible and to experiment with a new digital distribution model. “This is my private cinema chain. Think of it like Aamir Khan Productions opening a new cinema chain that is in everyone’s house and in everyone’s pocket… I got good offers from OTT channels. But I don’t want those ₹ 100-125 crore from OTT channels. I want to earn ₹ 100 from my audience. I prefer that more,” Aamir had said.
He is given a choice between serving jail time or completing 90 days of community service, which involves coaching a team of neurodivergent players and training them for a basketball tournament. The movie also featured Genelia Deshmukh, Ashish Pendse, Aroush Datta, Aayush Bhansali, Rishi Shahani, Gopikrishnan K Varma, Rishabh Jain, Vedant Sharma, Simran Mangeshkar, Samvit Desai and Naman Misra.
Aamir Khan’s innovative approach to distribution, prioritizing audience connection and accessibility, sets a new precedent. The documentary adds another layer, celebrating the real-life heroes behind the film’s success.
