📌 Key Points
- Aishwarya Rai Bachchan fans expressed disappointment over L’Oreal’s Cannes promotional campaign.
- L’Oreal unveiled only Alia Bhatt’s giant poster, leading to accusations of snubbing Aishwarya.
- Aishwarya has been a L’Oreal global brand ambassador since 2003, a recognized face at Cannes.
- Alia Bhatt was recently announced as a new L’Oreal global ambassador in 2024.
Aishwarya Rai Bachchan’s fans are furious with L’Oreal Paris after the brand’s Cannes promotions seemingly snubbed the long-standing ambassador. The controversy erupted as only Alia Bhatt’s giant poster was unveiled, leading to accusations of disrespect towards Aishwarya.
Fans Outraged Over Aishwarya’s Cannes Absence
As the Cannes Film Festival is set to kick off on Tuesday, Aishwarya Rai Bachchan fans have been waiting with bated breath to see the star walk the red carpet as the long-standing global brand ambassador for L’Oreal Paris. However, they were left disappointed when the brand seemingly ignored Aishwarya during their promotional campaign.
L’Oreal’s Promotional Strategy Under Fire
This did not go down well with Aishwarya’s fans as many argued that the Devdas actor has been associated with the brand since 2003 and is one of the most recognised faces at the film festival. On the other hand, Alia Bhatt was announced its new global brand ambassador recently in 2024.
Aishwarya vs. Alia: The Brand Ambassador Debate
On the work front, Aishwarya was last seen in Ponniyin Selvan: II and hasn’t announced any new project since. Meanwhile, Alia has a slew of films in the pipeline. She will star with husband Ranbir Kapoor in Love and War, directed by Sanjay Leela Bhansali, which also features Vicky Kaushal. She is also awaiting the release of YRF spy thriller Alpha.
This incident highlights the intense loyalty of celebrity fan bases and the delicate balance brands must maintain with their long-term associations. L’Oreal’s move has certainly ignited a passionate debate among Bollywood enthusiasts.
