📌 Key Points
- RJ Balaji’s Karuppu, starring Suriya and Trisha, has grossed ₹200 crore worldwide in eight days.
- Videos show audiences experiencing ‘divine energy’ during screenings, sparking PR stunt speculation.
- Balaji denies these claims, stating the production house lacks the budget for such stunts.
- He emphasizes that audience celebration is organic and a “highest blessing” for the film.
RJ Balaji’s film Karuppu, starring Suriya and Trisha, has achieved significant box office success, grossing ₹200 crore worldwide. Amidst viral videos of audiences experiencing ‘divine energy’ during screenings, Balaji firmly denies these are PR stunts, citing budget limitations and crediting genuine audience enthusiasm.
Karuppu’s Box Office Triumph and Audience Reactions
RJ Balaji’s Suriya and Trisha Krishnan-starrer Karuppu has performed well in the first week of its release. Videos from theatres show audience reactions.
The ‘Divine Energy’ Phenomenon Explained
He also addressed the videos that emerged from audience members feeling the ‘divine energy’ in theatres, which some wondered were a PR stunt. “Some people said that the production house must have sent people to theatres to feel ecstatic and dance in devotion. We don’t have the budget to send people like that,” said Balaji, adding, “What’s really special is that the audience themselves are celebrating the film like their own.”
Balaji also noted it, stating, “We’re hearing stories from across Tamil Nadu and beyond -of audiences cheering, weeping and in many instances, being so deeply moved that they’ve experienced something far greater than cinema. Some have felt divine intervention within the theatre itself. To us, this is the highest blessing our film could have received.” The filmmaker-actor also requested those sitting next to someone touched with ‘divine energy’ to help them with ‘water, space and a steady hand’.
RJ Balaji’s Stance: No Budget for PR Stunts
Karuppu has collected ₹ 200 crore worldwide in eight days of its release.
Ultimately, RJ Balaji maintains that the overwhelming audience response to Karuppu, including reports of ‘divine energy,’ is a testament to the film’s organic impact, not a manufactured PR campaign. The film’s success is attributed to genuine public connection, a true blessing for its creators.
