📌 Key Points
- Director Buchi Babu Sana admitted Peddi’s trailer was a “misstep” that disappointed audiences.
- Jagapathi Babu revealed intense pressure and skepticism surrounded the film pre-release.
- Buchi Babu credited digital content creators’ positive reviews for the film’s word-of-mouth success.
- The director acknowledged feedback on “certain scenes” and assured it’s taken seriously.
Peddi director Buchi Babu Sana has candidly admitted that the film’s trailer was a significant misstep, failing to capture its essence and disappointing audiences. He also addressed the intense negativity surrounding the Ram Charan-starrer, crediting digital creators for ultimately driving its word-of-mouth success.
Director’s Candid Admission on Trailer Flop
Peddi director Buchi Babu admits the trailer hurt audience expectations, addresses Janhvi Kapoor backlash, and credits creators for the film’s success.
The road to theatres for the Ram Charan-starrer Peddi was incredibly rocky. Long before the movie even hit the big screen, it was already fighting an uphill battle against intense online negativity, scepticism, and harsh criticism. Now, director Buchi Babu Sana has candidly admitted that the film’s trailer was a misstep that disappointed audiences before opening day.
Speaking in a post-release interview for the producers Mythri Movie Makers, the filmmaker acknowledged that the trailer, which dropped on June 4, failed to capture the story’s true essence, leaving fans more confused than excited.
Navigating Negativity: Jagapathi Babu’s Insights
Jagapathi Babu, who was right there during the discussion, also opened up about the intense pressure and scepticism that surrounded the film before and right after it hit theatres. “There was so much negativity,” Jagapathi Babu recalled. “Even the people who wanted it guaranteed it wouldn’t happen. I was disappointed. I thought it wouldn’t meet my expectations at the start.”
Buchi Babu credited part of Peddi’s success to the positive response from digital content creators who shared their genuine reactions online. Reflecting on the impact of word-of-mouth, he said that many creators with large followings, ranging from hundreds of thousands to over a million followers, were posting personal reviews through reels and video clips rather than simply discussing the film casually. According to him, these reactions helped amplify audience interest and played a significant role in driving the film’s word-of-mouth success.
Digital Creators & Word-of-Mouth Success
Taking to X, the filmmaker stated, “As a filmmaker, I believe cinema should entertain, inspire, and connect with audiences. It should never make anyone feel uncomfortable or disrespected. We have heard the feedback regarding certain scenes in Peddi and have taken it seriously.”
Buchi Babu assured fans that the creative team never intended to objectify or disrespect female characters, emphasising his immense respect for the audience’s perspective. Moving quickly to fix the issue, the production team has since confirmed that the controversial scenes will either be edited down or completely removed from the movie.
Buchi Babu Sana’s honest reflection highlights the critical impact of pre-release marketing and the growing influence of digital creators in shaping a film’s destiny. His acknowledgment of audience feedback demonstrates a commitment to learning from past missteps.
