📌 Key Points
- Raashii Khanna highlights the potential impact of the US-Israel conflict on the film industry.
- Khanna suggests conflict could shift audience priorities away from cinema.
- She anticipates challenges for small and medium-budget films, favoring OTT platforms.
- Khanna has several upcoming projects in Telugu, Tamil, and Hindi languages.
Actress Raashii Khanna has voiced concerns about the escalating conflict in West Asia and its potential repercussions for the film industry. She believes economic pressures may reduce cinema’s priority for audiences, especially impacting smaller films and boosting OTT platforms.
Raashii Khanna on Conflict’s Impact
Raashii Khanna spoke about the current US-Israel conflict with Iran and stated that soon, it will begin impacting films. Here’s what she said.
The Future of Small & Medium Films
“After that, because there’s a shortage of money…Because I grew up in a middle-class family, I know films are like a luxury. When there’s no money, films will not be our first priority. Already, people are not going to the theatres to watch films. Unless it’s a big film. Small and medium films will suffer, OTT will become more powerful, that’s the future,” she added.
The Telugu film industry has already seen a rise in the pattern where small- or medium-budget films go unnoticed unless they receive heavy promotion or strong word of mouth from the audience. It is usually the big-budget films starring heavyweights that end up raking in big numbers, unless the film has received a subpar response.
Khanna’s Upcoming Film Projects
Her statement also comes at a time when the Bengali and Malayalam film industries have seen changes due to the LPG shortage . Various reports stated that production budgets had to be reevaluated, and that alternatives like wood or induction were being used to make do for cooking as filming for films continued outdoors.
Apart from that, Raashii also has Rowdy and Co lined up for release in Tamil this year. She also has Talaakhon Mein Ek and Bridge in Hindi, as well as a yet-to-be-titled Anees Bazmee film lined up for this year. Raashii will also reprise her role as Megha Vyas for Raj & DK’s Farzi 2 , which recently went on floors.
Raashii Khanna’s insights highlight the interconnectedness of global events and the entertainment industry. Her predictions offer a glimpse into potential shifts in film consumption and production, urging the industry to adapt to changing realities.
